Mother's Day Aesthetics Business Promo Guide

When you start to plan your Mother's Day spa services, you might be tempted to jump right into lowering prices on your services. Before you do that, I want you to stop and think about what happened last year.

• Did you make money?
• Did you lose money?
• Did you come out ahead after subtracting the amount you spent on promotion, overhead, and materials?

I know it's been an industry tradition for aesthetic business owners to offer a price reduction on services, but that doesn't mean you need to keep doing it if it doesn't work for your business. What do I mean by "doesn't work?"

Well, if last year, after tallying up your revenue and subtracting what you spent on promotion, overhead, and supplies, you didn't come out ahead? Then yes, the price reduction strategy isn't working. Not only are you not making money, but you're also actually losing it.

You don't want to get caught up in the price-reduction trap, especially when you're running a promotion. In fact, the average person spends $220 on gifts for Mother's Day according to a survey by National Retail Federation. That is way more than people spend on Valentine's Day or Christmas!

We know that Mother's Day can seem like a tough time to compete in the competitive world of aesthetics. You're probably used to going toe-to-toe with your competitors by slashing prices and running deals. But this year, we think you should try something different.

So what do you do? How do you convince people to try your services if it costs more than other alternatives?

One of the best Mother’s Day promotions is to offer your clients a memorable experience, not just another price slash. Remember, people are spending money.

Instead of slashing prices on your services, encourage your patients to book a pamper session on Mother's Day. Let them know what to expect and how your services would make them feel.

By focusing on the experience, you'll have an opportunity to attract new clients to your business, it's also an excellent chance to show off your business as the ideal place for memorable experiences.

Ask yourself what makes your business stand out from the rest. If patients can see the value of your services, they’ll be willing to spend the money.

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Our content is written by people who have been in your shoes before—we've worked as employees and employers in the spa industry, and we know what it's like to try to meet customers' needs while still keeping costs low. That's why we're here: to help you do both those things.

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