AW Blog

Women’s Health Week in the Workplace
This May, we have a lot to celebrate! May is a month of pleasant surprises for women which means it's time for Mother's Day—and also Women's Health Week! What is Women’s Health Week? The week is dedicated to raising awareness of...
Mother's Day Aesthetics Business Promo Guide
We know that Mother's Day can seem like a tough time to compete in the competitive world of aesthetics. You're probably used to going toe-to-toe with your competitors by slashing prices and running deals. But this year, we think you should try something different.
A Guide to a More Sustainable Beauty Brand

April 22 marks World Earth Day. For many of us in the beauty industry, it’s a chance to take a look at how we can make our operations, services, and products more sustainable.

Nurture Customer Relationships
April 21 is Get To Know Your Customers Day! Here's How To Do It Right.. When's the last time you took an interest in your customer's interests? April 21 is National Get to Know Your Customers Day. We put together...
Types of Laser Treatments for Skincare
If you’re in the aesthetics field, you’ve likely noticed that lasers are the future of skincare. Many practices are expanding their services to include different cosmetic laser treatments because they are minimally invasive yet produce great results.   There are...
Lasers: The Future of Anti-Aging Skincare
Historically, topical creams have been the go-to solution for wrinkles, fine lines, and other signs of aging. Recent advancements in technology, however, have allowed lasers to replace topical creams, and they are quickly becoming the best way to get smooth,...